Success! The Fieldbus Foundation’s North American Marketing Committee participated in the first seminar of 2014 year in Calgary, AB Canada on June 5th and 6th.
The engineering offices of Fluor in Calgary started the successful week by hosting the Fieldbus Foundation for a lunch and learn for over 35 engineers from the Quarry Park and Sundance locations. The event was led by Talon Petty of the Fieldbus Foundation with subject experts Mike Clark – BusCorp, David Lancaster – Previously of Bechtel, and John Rezabek – Ashland Chemical. The event was very well received by the engineers who showed a strong understanding of FOUNDATION fieldbus, yet also a thirst for the latest information.
Mike Clark presented on the topic of what the Fieldbus Foundation dubs VirtualMarshalling. Mike’s presentation, titled “Why Make Marshalling Smarter, When You Can Eliminate It?” discusses the solutions available in the industry and how they each work from a schema perspective. Some folks often wonder how they can make marshalling smarter or more user friendly, but from the perspective of FOUNDATION fieldbus, electronic marshalling was eliminated the day FOUNDATION fieldbus was created. With FOUNDATION, the marshalling doesn’t require any hardware or software configuration changes, it’s simply all there. It’s done natively in FOUNDATION fieldbus. Devices simply tell the user what they have available, and the user configures the device as they see fit.
Dave Lancaster presented on the topic of Host/Device Selection. This very important step can often be under-evaluated because a few exciting device features sold a device to the user before he/she could properly understand its capabilities compared to it’s required use case in their application. Fully understanding a users application and needs, give the users the ability to make important selection choices, and when the user spends the extra time fully understanding the impact of his/her choices during the host/device selection, the project is more successful overall. Dave’s presentation offers key consideration points for users and engineers to think about during the selection phase.
A big thanks goes out to all of the engineers at Fluor that participated in the lunch and learn and the team there at Fluor that helped coordinate the activity.
The event on June 6th, hosted at Hotel Arts in downtown Calgary, was the 2nd event in as many days and was a smashing success with roughly 130 registered attendees for the day-long event. The event covers a full project lifecycle from infrastructure selection to maintenance and device replacement. You can read the full agenda here: Calgary Agenda.
Hosting some of the most knowledgeable FOUNDATION experts in North America, the seminar challenged some past notions and offered some helpful best practices based on years of experience. The 2014 seminar is all-new down to the demo system on display. In the past years, the demonstration units showed static devices on display, but in 2014 the new unit actually runs a live process during the event to fully immerse the audience and to illustrate how powerful FOUNDATION fieldbus is for process applications. One particular such instance is when we illustrate Control in the Field (CiF). After demonstrating the redundancy and robustness of the host system, a catastrophic failure is simulated via complete loss of the control system. Despite total loss of the DCS, the attendees see continued control of the process level application via CiF. To take it a step further, a dump valve is opened to show an immediate loss in level after which the valve goes full open and continues to maintain level even with this additional process disruption. It’s a powerful demonstration.
There are 2 more seminars in North America currently scheduled for 2014. The locations are Baton Rouge, LA and Houston, TX (Sept 15-16 & Sept 17-18 respectively). If you’re in either of those areas be sure you sign up to attendee the new seminar, you won’t regret it! You can view additional information at http://fieldb.us/seminars-2014. Other global seminars can be found by going to http://www.fieldbus.org and browsing under the “Global” section of the website for specific regions.
Another big thanks goes out to all of our seminar sponsors that allow us to host these events free of charge to attendees. These guys have great FOUNDATION fieldbus solutions to showcase to attendees at each show.
The Fieldbus Foundation Central & Eastern European Marketing Committee will be hosting a FOUNDATION fieldbus event coming up on May 27th in Poland! If you’re in the area, be sure to attend. It’s FREE! Oh and don’t forget to spread the word!
The event will be hosted by members of the FFCEEMC and guest speaker Dr. Bindert Douma (certified FOUNDATION trainer – STC Group, Brielle, the Netherlands).
The comprehensive agenda of presentations in Polish or English language will include topics including an introduction to the FFCEEMC and the University of Miskolc certified training centre; an overview of FOUNDATION fieldbus – an automation infrastructure for operational excellence; lifecycle economics; planning and implementing fieldbus projects; explosion protection; FOUNDATION for Remote Operations Management; diagnostics and trouble-shooting; open discussions/question & answer session.
Go here for more information: http://www.fieldbus.org/index.php?option=com_content&task=view&id=1256&Itemid=439
As a marketing professional with the Fieldbus Foundation, I get the opportunity to host and participate in events across the world. Every now and again I get the pleasure of listening to a presentation that breaks through the mundane and challenges the all too often heavily laced technical mumbo jumbo presentations that Process Automation folks are used to hearing. One such presentation, it turns out, comes directly from our very own End User Seminars that the Fieldbus Foundation hosts in North America.
Michael Clark, the President and Chief Consultant for BusCorp, took it upon himself to put together a presentation that would make fieldbus simple for users to understand. As someone who has gone into many meetings with users wanting to upgrade their aging automation systems, he’s well aware of the “unwashed” user that wants the great new features and capabilities technology has unlocked over the last decade (or 2 or 3 decades for many of these sites), but doesn’t know the first thing about installing/using it. The problem of course is that change upsets the norm. That makes people hesitant and worried. They fear the unknown and are uncertain of the outcome. Throw in some technical complications into the mix, and you’ve quickly got a back peddling user worried whether he/she made the right decision.
How could he make things simple to understand? Not just for the user installing it, but for the build/modernization crew? His presentation challenges the notion that just because something can be done, doesn’t mean it should be done. Why not make things so simple that there is no worry about whether it could be done? Engineers like to call that Certainty of Outcome. As for Mr. Clark’s presentation, the message is what he dubs “Fence Me In”.
John Rezabek just did a write up on Mr. Clark’s presentation in his latest column on Control magazine. For those thirsting to be “fenced in”, be sure to read the write up here: bit.ly/1jqOQ2p
If you want to be sure to catch Mr. Clark’s presentation in person (trust me you do! It’s one of those that doesn’t translate nearly as well on paper) be sure you attend one of our 2014 fieldbus seminars. This year we’ll be in Calgary, AB Canada, Baton Rouge, LA and Houston, TX. You can find more information on those events as it gets released by going to our Events section.
“Fieldbus Foundation Benelux continuously looks for different and new ways to close the gap between the members marketing/sales forces and end users. Three years ago FFBenelux actively added End-Users as special member to the Benelux marketing committee. This year Fieldbus Foundation Benelux again has organised a new type of seminar which took place October 31st at the new Acta education centre in Brasschaat (Belgium). What was new? This time the targeted audience (Sales forces of member companies) enjoyed during a late afternoon masterclass lectures of End-Users and experienced EPCs.
|One of Our Most Well Attended Sales Force Training Seminars|
The aim of the seminar was to provide salespeople with more background information and technology. Field experiences of contractors and end-users were shared. Presentations of Fluor and BP gave a sneak preview of the decision time line for ‘smart instrumentation’ for project engineers. The seminar was closed after a live demonstration of replacing a field device .
Why a seminar for salespeople?
Suppliers in the Benelux do not only supply Foundation Fieldbus instruments, but also offer a lot of other smart instrumentation for Profibus, WirelessHart and more. Sometimes, it is difficult to advise the end-user properly about the right technology at the right moment. By giving field sales people more background information, they can better advise their customer in the decision of the best solution for their respective applications.”
|Demo Unit from University of Miskolc|
With a program specifically designed to support sales representatives and internal sales support staff responsible for fieldbus products, services and projects, the sales force training session took place on the afternoon of October 21st and included the following topics:
• FOUNDATION fieldbus overview
• Implementing FOUNDATION fieldbus projects
• How salespeople can most effectively approach end users
• Value of selling FOUNDATION fieldbus (from the sales person’s perspective)
• Open discussion and question & answer session
The end user seminar took place on Tuesday 22 October from 09.30 until 16.00. The end user seminar program offered attendees a comprehensive agenda of technical presentations and the opportunity to share end user experiences. It offers a good opportunity for local fieldbus partners to spend the day with customers and other interested parties and fieldbus experts. The presentations at the End User Seminar day included:
• Introduction to the FFCEEMC
• Update on activities at Fieldbus Foundation and resources for training and education
• Strategies for managing data from fieldbus devices
• Planning the fieldbus infrastructure (including explosion protection and safety instrumented functions)
• Commissioning the hardware; implementing fieldbus projects; diagnostics and trouble-shooting
• End user experience
• Open discussion and question & answer session
For more information on FFCEEMC seminars and activities go to their web pages.
Lee College offers certified training courses of varying lengths and depths of study and is the only one in the Southern united states to offer this type of vendor-neutral excellent training.
Our day-long seminar on November 6th will focus on the applications side of FOUNDATION technology and how the technology unlocks more power for your process so you can spend more time at operational efficiency and less time in unexpected shutdown. In case you have not ever attended one of our seminars, you definitely don’t want to miss it. Some of the best and brightest minds in FOUNDATION fieldbus are in attendance sharing their knowledge and experience. The best part of it too is that it’s completely FREE for all attendees. You can find out more information as well as register on our website: http://www.fieldbus.org/index.php?option=com_content&task=blogcategory&id=136&Itemid=371
|Typical seminar format|
Following the end user oriented seminar, we have a Sales Force Training seminar on November 7th that is geared towards salespeople of FOUNDATION fieldbus. The class is a half day training session on the latest news of the technology and how it can be a major part of a customers next installation. The course gives market data and figures for FF as well as some great resource material to help guide you and your customer on every aspect of FOUNDATION technology. Learn how the latest FOUNDATION for Remote Operations Management can help your customers see further into their process by reaching out to remote assets and integrating them into their control systems and how they can integrate wired HART, WirelessHART and ISA100.11a into their existing FF infrastructure! Also come hear about our latest announcement on Project Gemstone and how FOUNDATION fieldbus is the only open system out there focusing squarely on making the user experience easier and more intuitive, including device replacement.
We understand how valuable salespeople’s time is so we’ll have everyone out of the training day before noon so you can still make customer calls and site visits. Sign up today to refresh yourself on the latest FOUNDATION fieldbus has to offer!
Be sure to check out our Twitter page for announcements on the seminars @FieldbusEvents. You can also view videos from previous seminars on our YouTube channel http://www.youtube.com/user/FieldbusFoundation.
The ROM demonstration was great but that was only part of the picture. Monday September 23rd was the first day of the show and included keynote presentations from Dr. Peter Martin of Invensys, Dr. Gunther Kegel, CEO of Pepperl+Fuchs (also chairman of the board of the Fieldbus Foundation), Larry O’Brien, global marketing manager of Fieldbus Foundation, and Mr. Nandakumar, founder of Chemtrols, a major Indian solution provider to the process industries.
Tuesday we began to discuss FOUNDATION for ROM and overall FOUNDATION fieldbus technology in earnest with a full day seminar that attracted close to 200 attendees, most of them end users, from the Indian process automation business. Mr. B.R. Mehta, senior vice president of Reliance Industries and Chairman of the FOUNDATION Fieldbus India End User Council, began the seminar with some opening remarks about the significant presence of FOUNDATION fieldbus in India. Other presentations included the effect of fieldbus on cyber physical systems by Dr. Gunther Kegel and the FOUNDATION for ROM business value proposition, development roadmap, and demo program by Larry O’Brien. Several presentations from our key supplier sponsors for our live demo project were also given, including Ravi Venkatramana of Invensys, Jonas Berg from Emerson Process Management, Prasad Samudrala from Honeywell, and Andre Fritsch from Stahl.
Wednesday and Thursday we delivered presentations on ROM at the booth, which included a live demonstration of FOUNDATION for ROM technology with the full range of devices integrated, including WirelessHART devices, ISA100.11a devices, H1 devices and electric actuators, remote I/O, the ROM devices themselves, and the wireless backhaul network based on HSE, all hooked up to an Invensys host DCS.
We were also very fortunate to win the Technology Advancement Award at the show for our ROM booth!
You can access my presentations from Automation 2013 at the Fieldbus Foundation Slideshare account here:
A big thanks to our FOUNDATION Fieldbus India Committee (FFIC) for helping us organize this event. Thanks to our FOUNDATION for ROM sponsor companies for helping us get the booth organized. Thanks to IED Communications for helping organize the show, and our very active end users in India who are the reason we are doing all this in the first place!
|Back to Basics with VirtualMarshalling|
We were very happy to be able to present at the ISA Will DuPage Section meeting last night in Plainfield, IL at Nevins Brewing Company. It was a great turnout at what is obviously a very well run ISA section with lots of active members. Today we are hosting our end user seminar at the Chicago O’Hare Airport Marriott. In fact, here is a picture of our End User Advisory Council Chairman John Rezabek delivering his presentation on the value of FOUNDATION fieldbus for end users. You can download the presentation here.
|John Rezabek, Chairman of the FOUNDATION Fieldbus End User Advisory Council|
As John is fond of saying, FOUNDATION fieldbus grew out of the ISASP50 committee, which was comprised largely of end users, who asked for things like our user layer, control in the field, and standard digital communications.