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Fieldbus Foundation Middle East Marketing Committee Supports ISA Automation Conference 2013, Saudi Arabia – December 2013

Dubai, United Arab Emirates, 16 September, 2013 – The Fieldbus Foundation Middle East Marketing Committee (FFMEMC) is pleased to announce its support of the forthcoming ISA Automation Conference and Exhibition – Europe, Middle East and Africa 2013, to be held at the Sheraton Dammam Hotel & Towers, Kingdom of Saudi Arabia from 8-12 December, 2013. In addition to being an official supporter of the conference and exhibition, the FFMEMC and member companies will be active participants throughout the event.
Organised by the Saudi Arabia Section of ISA (International Society of Automation) and DMS Global, the global marketing specialist for the energy sector, the ISA Automation Conference and Exhibition will be dedicated to process automation with the theme ‘Experience the Future’. ISA Automation 2013 will include a comprehensive technical conference programme, product exhibition, technical training sessions and workshops, and technology panel discussions throughout the five day event.
Industry sponsors of the event include: Saudi Aramco (titanium host sponsor); ABB (diamond sponsor); Al Abdulkarim, Auma, Azbil, Emerson Process Management, Invensys, SKF and Yokogawa (gold sponsors). The event is also supported by the FDT Group.
As part of the technical conference programme, the FFMEMC will give a technical presentation entitled “The Benefits of High Speed Ethernet (HSE) and FOUNDATION for Remote Operations Management (F-ROM)”. FOUNDATION™ fieldbus has been adopted extensively across the Middle East region in almost all the greenfield and the majority of the brownfield sectors of the region’s refinery, petrochemicals, chemicals, upstream and gas plant applications. Remote Operations Management is one of the fastest growing segments of the process automation industry today. The F-ROM solution enables end users to diagnose the condition of their automation assets either locally or remotely and then optimise predictive and preventive maintenance strategies.
The FFMEMC will also be conducting a ½ day technical tutorial session which will include practical insights into the implementation of FOUNDATION fieldbus systems in a range of applications with hands-on training and hints for successful system design, physical layer considerations, device commissioning, diagnostics, trouble-shooting and asset management.
As Head of ISA Saudi Arabia Section and ISA Automation 2013 Conference Chairman, Luay H. Al-Awami, Instrumentation Consultant at Saudi Aramco, commented, “The technical conference programme promises to be outstanding – we have been overwhelmed by submissions from industry leaders and subject matter experts. The selected papers explore the latest products, innovations and technologies and offer a unique opportunity for all participants to learn and discover.”

Luay H. Al-awami – Saudi Aramco
Al-Awami continued, “The conference will include several training sessions and workshops as a key aspect to enable automation engineers to get better exposure and some real hands-on experience with the products and technologies that they have installed or are considering for their applications – practical tutorials with technology experts are one of the most valuable ways to learn.”
Representatives from several FFMEMC member companies will participate in themed panel discussions that will address and discuss topical issues and challenges within the process industry – the full programme will follow in due course.
In addition, representatives from the sponsoring member companies will showcase their fieldbus products and services at the trade show enabling delegates to discuss their applications and view the technologies and solutions available.
Mehul Vaidya, Chairman – FFMEMC, welcomes the opportunity to be so actively involved in the event. “The FFMEMC enjoys a close working relationship with several ISA groups across the Gulf region and is particularly pleased to support the ISA Saudi Arabia Technical Committee in the organisation of ISA Automation 2013. This conference brings many technologies and facets of automation to a common platform. FOUNDATION fieldbus is definitely one of the leading technologies in the market and the FFMEMC is keen to engage in such an event.”
Mehul Vaidya – Chairman FFMEMC
Mehul continued, “Similarly, the FFMEMC has developed a strong partnership with Saudi Aramco as a major contributor to the Fieldbus Foundation Middle East – End User Council, and we are extremely grateful for the personal efforts of Luay H. Al-Awami in his role as FFME-EUC Chairman for several years. ISA Automation 2013 promises to be a unique opportunity for all parties involved with process automation to share or gain the latest technical knowledge and applications experiences from industry experts, suppliers, and end users from around the globe.”
ISA Automation 2013 is the first event of its kind in the region but Mohammed Loch, President & CEO – DMS Global, is confident that it will become a cornerstone event in the Middle East Process Automation calendar. “There are many mega energy events in the Middle East.  However, the ISA Automation Europe, Middle East, Africa Conference & Exhibition 2013 is the first major event to be dedicated to the Automation Sector. We are thrilled to have the official support of the Fieldbus Foundation Middle East Marketing Committee as it shows that it is not just an ISA event but a platform for the whole industry.”
For more details about ISA Automation Europe, Middle East, Africa Conference and Exhibition 2013, visit www.isa-emea-expo.org or email isa@dmsglobal.net.
For more information about the Fieldbus Foundation Middle East Marketing Committee and its activities, visit the Middle East pages of the Fieldbus Foundation website www.fieldbus.org.
About the Fieldbus Foundation Middle East Marketing Committee
The Fieldbus Foundation Middle East Marketing Committee was formally established in 2004 and currently has 15 members including ABB, Azbil, Emerson Process Management, Endress+Hauser, Honeywell, Invensys, Metso Automation, MTL, Pepperl+Fuchs, Rockwell Automation, Samson, Siemens, R.Stahl, Turck and Yokogawa.
The FFMEMC is fully supported by the Fieldbus Foundation EMEA Steering Committee that implements the directives and strategies of the Fieldbus Foundation EMEA Executive Advisory Council (EAC). Since its establishment in February 2005, the FFEMEA EAC aims to ensure the funding and availability of human resources to support local fieldbus marketing across Europe, Middle East and Africa.
The FFMEMC aims to host three or four technical seminars per year throughout the region and supports the Fieldbus Foundation Middle East End User Council in its activities. To view the upcoming events with the FFMEMC, visit the Middle East Events Page. 
About the Fieldbus Foundation
The Fieldbus Foundation is a global not-for-profit corporation consisting of leading process end users and automation companies.  Within the Fieldbus Foundation, end users, manufacturers, universities and research organisations work together to develop an automation infrastructure that allows you to view your process in high definition; manage information effectively; and optimise people, processes and technology.  For more information, visit their web site at www.fieldbus.org.
About the International Society of Automation (ISA):
Founded in 1945, the International Society of Automation (www.isa.org) is a leading, global, nonprofit organisation that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, USA, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of the Automation Federation (www.automationfederation.org). The Saudi Arabia Section of ISA (ISA-SAS) was officially formed on October 24, 1980 under Saudi Aramco support.
About Data Media Systems (DMS):

Data Media Systems (DMS) is a global marketing specialist for the energy sector. It has various divisions, namely the DMS Projects, DMS Publishing, DMS Events, DMS Cybernation and DMS Promostation. DMS operates globally through its operations in Bahrain, Saudi Arabia, UAE, Egypt, India, China, Singapore, Russia, UK, Italy, Spain, Canada & USA.  For more information please look at www.dmsglobal.net

The Fieldbus Foundation Middle East Marketing Committee To Host End User Technology Seminars in Saudi Arabia and Qatar – June 2013

The Fieldbus Foundation Middle East Marketing Committee (FFMEMC) and Fieldbus Foundation End User Council – Middle East (FFEUC-ME) will be hosting two evening end user seminars from 5.30pm – 8.30pm, followed by a complimentary dinner on:
  • June 4th: Al Khobar, Saudi Arabia
  • June 5th: Doha, Qatar
Registration has opened for the FOUNDATION™ Fieldbus Technology Seminar – Al Khobar, Saudi Arabia, to be held on Tuesday 4th June, 2013. The event will be held at the Mövenpick Hotel – Al Khobar, Prince Turki Street, Al Kourneesh, Al Khobar, Saudi Arabia.
For full information, agenda and online registration for the Saudi Arabia event, click here:
Registration has opened for the FOUNDATION™ Fieldbus Technology Seminar – Doha, Qatar, to be held on Wednesday 5th June, 2013. The event will be held at the Radisson Blu Hotel – Doha, Salwa Road, Doha, Qatar.
For full information, agenda and online registration for the Qatar event, click here: http://www.cvent.com/d/1cqb4q
These end user seminars aim to take the mystery out of FOUNDATION fieldbus and allow end users and systems integrators to realise the true lifecycle benefits of the technology. Whether a user is new and contemplating their first fieldbus project, an experienced user trying to get the most out of their installation, or a systems integrator that wants to implement fieldbus successfully – then these seminars are ideal. The events are supported by Fieldbus Foundation member sponsorship and there is therefore no charge to attend.
The comprehensive agenda includes overviews and updates about the latest technology developments and initiatives from FOUNDATION experts, an insight into FOUNDATION system design and implementation, and a presentation from an end user of FOUNDATION technology.
Question & answer sessions offer an open forum for the sharing of end user experiences and queries and are always a very valuable aspect of these end user events. Delegates will have the opportunity to meet representatives from the sponsoring members of the FFMEMC and review the technical catalogues of FOUNDATION fieldbus products and services that they offer.
All attendees are invited to stay for a complimentary dinner – providing a valuable opportunity for questions & answers or general discussions with fellow delegates, presenters and FOUNDATION fieldbus experts.
The FFMEMC enjoys a close working relationship with several ISA groups across the region and is pleased to be cooperating with the ISA Saudi Arabia and Qatar Chapters to host the events. Similarly, the FFMEMC is delighted to be working with members of the Fieldbus Foundation End User Council – Middle East (FFEUC-ME).
The FOUNDATION Fieldbus Technology Seminar series 2013 is sponsored by Fieldbus Foundation member companies: ABB, Azbil, Emerson Process Management, Endress+Hauser, Honeywell, Metso Automation, MTL, Pepperl+Fuchs, Rockwell Automation, Samson, Siemens, R.Stahl, Turck and Yokogawa.
For more information about the Fieldbus Foundation Middle East Marketing Committee and its activities, visit the Middle East pages of the Fieldbus Foundation website www.fieldbus.org.
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