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FOUNDATION Fieldbus is the Process Industry Work Horse

It’s time we give Jim Montague over at Control Global a head nod for his recent coverage of the process fieldbuses. For those of you who have been following Jim’s writing you know he has been quite the advocate for Ethernet, but it is his most recent writings on the current state of the process industries that have been the most enlightening. “Okay, so it’s obvious that fieldbuses never went away. It turns out I was too focused on over-hyped technology trends and wasn’t paying enough attention to what was going on in the real world” said Jim.

In our current world of faster and faster processors, bigger and bigger hard drives and our unquenchable thirst to consume information, it’s easy to get caught up in the latest “sexy” new tech development that promises to be faster and better than the previous. Wireless was the sexiest new thing for a while until common sense kicked in and people started realizing that while it has some killer applications (large rotating equipment was one great example I heard), it doesn’t fit everywhere and frankly can’t be used everywhere. As with all technology, the market ultimately dictates where and how technology will be used and more often than not common sense applications drive implementation. This is the reason that Ethernet hasn’t yet grasped the process industry. It just wasn’t necessary. The killer application wasn’t there yet. FOUNDATION fieldbus’ HSE has seen slow adoption because prior to FOUNDATION for ROM, there wasn’t a strong value proposition since the increased speed alone wasn’t needed. (FOUNDATION for ROM certainly has changed the HSE landscape and a very strong value proposition exists now for HSE, but that’s a topic for another day.)

Unlike the internet service providers of the world who have to meet the demands of users streaming massive high definition video files, the process industry is a historically slow moving giant with slow moving networks. Why is that?  Simple, because faster networks have just not been needed. A “large” file in the world of FOUNDATION fieldbus is a DD download of something in the neighborhood of 2 MB. In fact, did you know that the average file size of a registered FOUNDATION fieldbus DD in 2012 was 640 KB? That’s right. Kilobytes. By comparison, the average file size for a single MP3 music file is somewhere in the ballpark of 6 MB. That’s almost 10 times larger than an average DD file. Despite the obvious sufficiency of “slow” speed fieldbus networks, Ethernet seemed to be the next “sexy” tech advancement where speed and common interface connectivity would take over the industry. Jim Montague, however, seemed to come to the realization that Ethernet may just be another big uproar that doesn’t have the strong footing it might otherwise want our industry to believe. After all, is Ethernet actually addressing a user’s needs or is it an advancement for the sake of advancement?

Jim’s take on it is that while there is a lot of media buzz going on right now about Ethernet, the true work horse of the process industries quietly lumbers along at 31.25 kbps picking up project win after project win all while meeting the needs of the user today and in future expansion projects.

Jump on over and read Jim’s article on Control Global’s website called “Fieldbus Protocols Support All Processes“.

Measurement & Control Show 2013 (JEMIMA)

Back on November 6-8th 2013 the Fieldbus Foundation’s Japanese committee participated in the Measurement & Control Show in Tokyo. It was a great success. This event, previously called JEMIMA, is the biggest Process Automation trade show in Japan and thanks to the hard work of the Japanese marketing committee, the Fieldbus Foundation booth at the show was very well received. We do not have any hard numbers on the total yet, but the 2011 show in Tokyo hosted over 25,000 visitors and over 300 booths!

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On display at the booth was the new FOUNDATION for Remote Operations Management (ROM) technology. This new enabling technology helps to better expand Fieldbus capabilities to remote assets without the traditionally complex custom solutions available in the past. ROM allows for the integration of multiple wireless technologies as well as traditional wired standards into the FOUNDATION infrastructure. The booth on display showed ISA100.11a, WirelessHART and traditional wired HART and H1 all working together in a single system. Since these technologies are all being adopted into the open architecture of fieldbus, it also gives the user the added assurance of scalability for integrating future wired & wireless standards.

Be sure to check out the photos we posted from the event on our Flickr page:

Flickr: FOUNDATION Booth at the Measurement & Control Show 2013

The Fieldbus Foundation also hosted a press conference on November 6 2013 to the local media about updates that have happened with ROM since our official announcement at the show in 2012. Speakers at this conference included the President & CEO of the Fieldbus Foundation, Mr. Richard Timoney, as well as VP of Asia Pacific Operations, Mr. Hisashi Sasajima.

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Reliance Eyes Big Cost Savings from New Technology

Some recent news hit the press in India on dnaindia.com about FOUNDATION for ROM. The news piece was written following the Automation 2013 Mumbai Conference in India.

A brief yet thorough write up on the article can be found on dna’s website here:
http://www.dnaindia.com/money/report-ril-eyes-big-cost-savings-from-new-tech-at-jamnagar-1893559

The event was a great success overall. In fact, Larry did a good write up right here in the blog about it on October 2nd. Click here: http://foundationfieldbus.blogspot.com/2013/10/foundation-for-rom-at-automation-2013.html

You can also find more about F_ROM by visiting our ROM webpage HERE

Fieldbus Foundation Middle East Marketing Committee Supports ISA Automation Conference 2013, Saudi Arabia – December 2013

Dubai, United Arab Emirates, 16 September, 2013 – The Fieldbus Foundation Middle East Marketing Committee (FFMEMC) is pleased to announce its support of the forthcoming ISA Automation Conference and Exhibition – Europe, Middle East and Africa 2013, to be held at the Sheraton Dammam Hotel & Towers, Kingdom of Saudi Arabia from 8-12 December, 2013. In addition to being an official supporter of the conference and exhibition, the FFMEMC and member companies will be active participants throughout the event.
Organised by the Saudi Arabia Section of ISA (International Society of Automation) and DMS Global, the global marketing specialist for the energy sector, the ISA Automation Conference and Exhibition will be dedicated to process automation with the theme ‘Experience the Future’. ISA Automation 2013 will include a comprehensive technical conference programme, product exhibition, technical training sessions and workshops, and technology panel discussions throughout the five day event.
Industry sponsors of the event include: Saudi Aramco (titanium host sponsor); ABB (diamond sponsor); Al Abdulkarim, Auma, Azbil, Emerson Process Management, Invensys, SKF and Yokogawa (gold sponsors). The event is also supported by the FDT Group.
As part of the technical conference programme, the FFMEMC will give a technical presentation entitled “The Benefits of High Speed Ethernet (HSE) and FOUNDATION for Remote Operations Management (F-ROM)”. FOUNDATION™ fieldbus has been adopted extensively across the Middle East region in almost all the greenfield and the majority of the brownfield sectors of the region’s refinery, petrochemicals, chemicals, upstream and gas plant applications. Remote Operations Management is one of the fastest growing segments of the process automation industry today. The F-ROM solution enables end users to diagnose the condition of their automation assets either locally or remotely and then optimise predictive and preventive maintenance strategies.
The FFMEMC will also be conducting a ½ day technical tutorial session which will include practical insights into the implementation of FOUNDATION fieldbus systems in a range of applications with hands-on training and hints for successful system design, physical layer considerations, device commissioning, diagnostics, trouble-shooting and asset management.
As Head of ISA Saudi Arabia Section and ISA Automation 2013 Conference Chairman, Luay H. Al-Awami, Instrumentation Consultant at Saudi Aramco, commented, “The technical conference programme promises to be outstanding – we have been overwhelmed by submissions from industry leaders and subject matter experts. The selected papers explore the latest products, innovations and technologies and offer a unique opportunity for all participants to learn and discover.”

Luay H. Al-awami – Saudi Aramco
Al-Awami continued, “The conference will include several training sessions and workshops as a key aspect to enable automation engineers to get better exposure and some real hands-on experience with the products and technologies that they have installed or are considering for their applications – practical tutorials with technology experts are one of the most valuable ways to learn.”
Representatives from several FFMEMC member companies will participate in themed panel discussions that will address and discuss topical issues and challenges within the process industry – the full programme will follow in due course.
In addition, representatives from the sponsoring member companies will showcase their fieldbus products and services at the trade show enabling delegates to discuss their applications and view the technologies and solutions available.
Mehul Vaidya, Chairman – FFMEMC, welcomes the opportunity to be so actively involved in the event. “The FFMEMC enjoys a close working relationship with several ISA groups across the Gulf region and is particularly pleased to support the ISA Saudi Arabia Technical Committee in the organisation of ISA Automation 2013. This conference brings many technologies and facets of automation to a common platform. FOUNDATION fieldbus is definitely one of the leading technologies in the market and the FFMEMC is keen to engage in such an event.”
Mehul Vaidya – Chairman FFMEMC
Mehul continued, “Similarly, the FFMEMC has developed a strong partnership with Saudi Aramco as a major contributor to the Fieldbus Foundation Middle East – End User Council, and we are extremely grateful for the personal efforts of Luay H. Al-Awami in his role as FFME-EUC Chairman for several years. ISA Automation 2013 promises to be a unique opportunity for all parties involved with process automation to share or gain the latest technical knowledge and applications experiences from industry experts, suppliers, and end users from around the globe.”
ISA Automation 2013 is the first event of its kind in the region but Mohammed Loch, President & CEO – DMS Global, is confident that it will become a cornerstone event in the Middle East Process Automation calendar. “There are many mega energy events in the Middle East.  However, the ISA Automation Europe, Middle East, Africa Conference & Exhibition 2013 is the first major event to be dedicated to the Automation Sector. We are thrilled to have the official support of the Fieldbus Foundation Middle East Marketing Committee as it shows that it is not just an ISA event but a platform for the whole industry.”
For more details about ISA Automation Europe, Middle East, Africa Conference and Exhibition 2013, visit www.isa-emea-expo.org or email isa@dmsglobal.net.
For more information about the Fieldbus Foundation Middle East Marketing Committee and its activities, visit the Middle East pages of the Fieldbus Foundation website www.fieldbus.org.
About the Fieldbus Foundation Middle East Marketing Committee
The Fieldbus Foundation Middle East Marketing Committee was formally established in 2004 and currently has 15 members including ABB, Azbil, Emerson Process Management, Endress+Hauser, Honeywell, Invensys, Metso Automation, MTL, Pepperl+Fuchs, Rockwell Automation, Samson, Siemens, R.Stahl, Turck and Yokogawa.
The FFMEMC is fully supported by the Fieldbus Foundation EMEA Steering Committee that implements the directives and strategies of the Fieldbus Foundation EMEA Executive Advisory Council (EAC). Since its establishment in February 2005, the FFEMEA EAC aims to ensure the funding and availability of human resources to support local fieldbus marketing across Europe, Middle East and Africa.
The FFMEMC aims to host three or four technical seminars per year throughout the region and supports the Fieldbus Foundation Middle East End User Council in its activities. To view the upcoming events with the FFMEMC, visit the Middle East Events Page. 
About the Fieldbus Foundation
The Fieldbus Foundation is a global not-for-profit corporation consisting of leading process end users and automation companies.  Within the Fieldbus Foundation, end users, manufacturers, universities and research organisations work together to develop an automation infrastructure that allows you to view your process in high definition; manage information effectively; and optimise people, processes and technology.  For more information, visit their web site at www.fieldbus.org.
About the International Society of Automation (ISA):
Founded in 1945, the International Society of Automation (www.isa.org) is a leading, global, nonprofit organisation that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, USA, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of the Automation Federation (www.automationfederation.org). The Saudi Arabia Section of ISA (ISA-SAS) was officially formed on October 24, 1980 under Saudi Aramco support.
About Data Media Systems (DMS):

Data Media Systems (DMS) is a global marketing specialist for the energy sector. It has various divisions, namely the DMS Projects, DMS Publishing, DMS Events, DMS Cybernation and DMS Promostation. DMS operates globally through its operations in Bahrain, Saudi Arabia, UAE, Egypt, India, China, Singapore, Russia, UK, Italy, Spain, Canada & USA.  For more information please look at www.dmsglobal.net
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