Fenced in with Fieldbus
As a marketing professional with the Fieldbus Foundation, I get the opportunity to host and participate in events across the world. Every now and again I get the pleasure of listening to a presentation that breaks through the mundane and challenges the all too often heavily laced technical mumbo jumbo presentations that Process Automation folks are used to hearing. One such presentation, it turns out, comes directly from our very own End User Seminars that the Fieldbus Foundation hosts in North America.
Michael Clark, the President and Chief Consultant for BusCorp, took it upon himself to put together a presentation that would make fieldbus simple for users to understand. As someone who has gone into many meetings with users wanting to upgrade their aging automation systems, he’s well aware of the “unwashed” user that wants the great new features and capabilities technology has unlocked over the last decade (or 2 or 3 decades for many of these sites), but doesn’t know the first thing about installing/using it. The problem of course is that change upsets the norm. That makes people hesitant and worried. They fear the unknown and are uncertain of the outcome. Throw in some technical complications into the mix, and you’ve quickly got a back peddling user worried whether he/she made the right decision.
How could he make things simple to understand? Not just for the user installing it, but for the build/modernization crew? His presentation challenges the notion that just because something can be done, doesn’t mean it should be done. Why not make things so simple that there is no worry about whether it could be done? Engineers like to call that Certainty of Outcome. As for Mr. Clark’s presentation, the message is what he dubs “Fence Me In”.
John Rezabek just did a write up on Mr. Clark’s presentation in his latest column on Control magazine. For those thirsting to be “fenced in”, be sure to read the write up here: bit.ly/1jqOQ2p
If you want to be sure to catch Mr. Clark’s presentation in person (trust me you do! It’s one of those that doesn’t translate nearly as well on paper) be sure you attend one of our 2014 fieldbus seminars. This year we’ll be in Calgary, AB Canada, Baton Rouge, LA and Houston, TX. You can find more information on those events as it gets released by going to our Events section.