Report from Sales Force Training Seminar in Belgium

Our Benelux Marketing Committee recently held a sales force training seminar in Brasschaat, Belgium.  Looks like an extremely successful seminar was held with presentations from both an end user and a major EPC.  Sales force training is an ongoing initiative at the Fieldbus Foundation and we are very happy to extend this concept to the EMEA market.  Many salespeople simply do not receive adequate training in fieldbus and even a one day seminar can be greatly informative.  Here is the report from Belgium:

“Fieldbus Foundation Benelux continuously looks for different and new ways to close the gap between the members marketing/sales forces and end users. Three years ago FFBenelux actively added End-Users as special member to the Benelux marketing committee. This year Fieldbus Foundation Benelux again has organised a new type of seminar which took place October 31st at the new Acta education centre in Brasschaat (Belgium).  What was new? This time the targeted audience (Sales forces of member companies) enjoyed during a late afternoon masterclass lectures of End-Users and experienced EPCs.

One of Our Most Well Attended Sales Force Training Seminars

The aim of the seminar was to provide salespeople with more background information and technology. Field experiences of contractors and end-users were shared. Presentations of Fluor and BP gave a sneak preview of the decision time line for ‘smart instrumentation’ for project engineers. The seminar was closed after a live demonstration of replacing a field device .

Facility Tour

Why a seminar for salespeople?

Suppliers in the Benelux do not only supply Foundation Fieldbus instruments, but also offer a lot of other smart instrumentation for Profibus, WirelessHart and more. Sometimes, it is difficult to advise the end-user properly about the right technology at the right moment. By giving field sales people more background information, they can better advise their customer in the decision of the best solution for their respective applications.”

About FieldComm Group

The FieldComm Group is a global standards-based organization consisting of leading process end users, manufacturers, universities and research organizations that work together to direct the development, incorporation and implementation of new and overlapping technologies and serves as the source for FDI technology. The FieldComm Group’s mission is to develop, manage and promote global standards for integrating digital devices into automation system architectures while protecting process-automation investments in HART and FOUNDATION Fieldbus communication technologies. Membership is open to anyone interested in the use of the technologies. For more information, visit their web site at www.fieldcommgroup.org.

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